Lunch & Learn: Finding Your Sweet Spot – How Claiming a “True” Niche Can Make You "Essential" to You
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About this event
CCEUs: TBD
Date: October 21, 2026
Time: Noon - 1:00pm PT
It is the age old question for coaches: "Should I niche or not?" Although there are examples of successful coaches who don’t have a clearly defined market niche, when we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client within that Niche.
More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world, which in turn makes you much more referable.
In today’s ever changing environment, claiming a niche and a sweet spot within that niche will help deepen your client experience and demonstrate that coaching is an essential ingredient in their success (not a “nice to have”).
This presentation will help demystify the concept of Niche and help overcome common misconceptions that hold coaches back from taking the deep dive into a niched coaching practice.
In this presentation you will learn:
• The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients).
• How choosing a true Niche can elevate your coaching value proposition and be seen as “essential” to your Ideal Client.
• The benefits to you AND your clients to choosing a niche.
• How to cater your process to help your clients overcome their biggest challenges.
• How to establish credibility in your market niche.
Whether you are currently niche-less or have already put a stake in the ground around your niche, this presentation will help you refine your ideal client and your process to attract more prospective clients and make a deeper impact with the clients who hire you.
Event Contact: Wendy Green
Director of Program Development
directorprogramdevelopment@icfsacramento.org
Speaker: Tara Butler Floch, PCC
Tara Butler Floch is known as the Coaches' Coach. Since starting her business in 2000, she has been passionate about helping people unleash their potential. Having been an Executive herself for three global companies, Tara spent two decades coaching Executives, helping them and their teams perform at the highest level. After helping many of her Executive clients leave their jobs to start their own successful coaching & consulting practices, Tara realized she loved helping experts sprout their entrepreneurial wings. She transitioned to working primarily with other leadership coaches and "coach-sultants" in 2007.
Tara has always loved helping others fully step into their full potential, passion and gifts while combining that with her expertise of business and client experience. She focuses on helping established, experienced coaches and "coach-sultants" who are ready to uplevel and scale their income while also being more discerning, having more freedom,
working fewer hours, and focusing on work that truly inspires them. By working with professional coaches, she exponentially widens her ripple effect of change in the world.
Location
Zoom link to follow
USA
Event Contact(s)
Wendy Green
Registration Info
Registration is required
Payment In Full In Advance Only
Registration cancellations will be accepted until Tuesday, October 20, 2026 at 8:00 AM
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