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Lunch & Learn: The Missing Piece Between Coaching Skill and Business Success

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About this event

October 29, 2025
Noon - 1:00pm Pacific Time

CCEUs:
0.5 in Core Competencies and 0.5 in Resource Development

Each year, over 71,000 coaches complete certification programs worldwide (ICF Global Coaching Study, 2023), equipped with the skills to help others transform. But most are never taught how to turn their training into a profitable business. According to iPEC, over 80% of coaches never earn a full-time income, and many make less than $10,000 a year. The reason? They’ve been trained in the art of coaching—but not the business of it. Without a proven client creation process, confident pricing, and the ability to enroll clients, even highly trained coaches stay stuck in self-doubt, undercharging, or quietly giving up.

This session delivers the real-world strategy coaches need to finally turn their skill set into a sustainable, scalable business. Attendees will learn how to lead powerful enrollment conversations, handle objections with confidence, and create a pricing and outreach rhythm that actually leads to paying clients.

Whether you’re newly certified or years in but still under-earning, this talk will break down what’s missing from most coaching programs and replace it with a system that works. If you’re tired of hustling, guessing, and hoping clients find you, this session will show you how to take control of your business and build it with intention.

LEARNING OBJECTIVES
* Learn a simple, repeatable process to consistently enroll paying clients.
* Price your coaching with confidence and charge what you’re worth.
* Handle objections without sounding salesy or backing down.
* Build a business foundation that supports growth—not burnout.

Gretchen Hydo, MCC, has spent nearly 20 years working, hands-on, with individual clients, name brands, and notable companies. Before becoming a certified Master Coach, Gretchen launched and operated a successful public relations firm, Chatterbox PR Ink. Her ability to provide entrepreneurial tools, PR acumen, and real-world practical advice have all contributed to the unprecedented results she produces for her coaching clients today. She has an extensive background in PR, marketing, and business strategy.

Gretchen is a frequent speaker, trainer, and executive coach at Universal Music, the University of Southern California, and Children’s Hospital of Los Angeles. As a thought leader in her field, she is regularly featured in A-list publications, including the Chicago Tribune, Fast Company, and KTLA. She is an instructor with the Life Purpose Institute and a mentor coach for the International Coaching Federation where she specializes in training coaches. Gretchen specializes in helping new coaches launch their practice and develop their business.

Gretchen is the author of the book, Break Free From Your Dirty Little Secret: A Ten Stage Secret Breaking System to a New You, and is dedicated to helping women break free from the shame of their secrets to step into bigger living. As the creator of the Secret-Breaking System(TM), Gretchen has heard thousands of secrets and has helped countless women step firmly on a path to a more empowering life.

Gretchen lives in Los Angeles with her husband of over 20 years and two children.

Date and Time

Wednesday, October 29, 2025, 12:00 PM until 1:00 PM

Jeff Heiser(s)

Jeff Heiser

Registration Info

Registration is required

Payment In Full In Advance Only

Registration cancellations will be accepted until Monday, October 27, 2025 at 8:00 AM

Cancellation Policy:

Cancellations are allowed up to 24 hours prior to the event; however, refunds will be in the form of credit for a future event. Non-members who register for a future event and want to use a credit from a prior event MUST search and select their record from the non-member database after clicking the Register button. After clicking Register for an event, you will be taken to a screen to input your info, you will see a link titled "Have you previously registered for an event or are you on our mailing list? Click here to search." Enter your email and first name, then Search. When your record is returned, your credit should be applied if you cancelled your registration at least 24 hours prior to the event.

Number of People Who Will Attend

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Guest/Non-Member *

$35.00

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